Welcome to the ASB Glow Tribe
The ASB Glow Tribe is where bold
beauty meets purpose--
empowering Ageless Beauties to
shine, uplift, and glow together in
community and impact.
At Ashunta Sheriff Beauty
you're not just a customer - you're family.
You're part of a powerful collective of Ageless Beauties, bold creatives, and passionate changemakers who believe that makeup is more than a look - it's a lifestyle, a love language, and a movement.
We created the ASB Glow Tribe to celebrate YOU - our vibrant, global community who shows up authentically and fearlessly every day. Whether you're rocking our Thermal Blush on set, teaching your daughter how to do liner with our UV Glow Gels, or showing off your Unicorn Palette at a festival - you are the glow.
Our Mission: Beauty with Purpose
The Glow Tribe stands for so much more than skin-deep beauty. We're committed to uplifting our communities and creating space for others to rise.
That's why we partner with powerful organizations doing work that aligns with our values - equity, empowerment, and education.
Fame Currency
We proudly support this visionary nonprofit uplifting Black voices through storytelling, innovation, and entrepreneurship.
The Makeup Show
As long-time educators and partners, we show up to pour into the next generation of artists. ASB products and Ashunta's artistry are always front and center, helping others build lasting careers in beauty.
Glow For Good
ASB contributes product, time, and mentorship to women healing from trauma, domestic violence, and life's toughest moments - because everyone deserves to feel beautiful, inside and out.
Glow Tribe Member
"Ashunta's brand is more than makeup. It's magic, ministry, and movement - all in one." - @GlowWithGina,
Follow us on socials, sign up for our Glow Letter, or come see us at an event. The ASB Glow Tribe is growing - and the best part is, we're just getting started.