Blur EFX™️ Concealer & Foundation – Skincare Infused Perfection for Flawless Skin

Unlock the power of Blur EFX™️, a skin-perfecting, long-wearing concealer and foundation duo designed to blur imperfections, brighten, and enhance your natural beauty. Infused with advanced Mineral Blurring Technology, this dynamic duo hydrates, smooths, and lifts for a flawless, radiant complexion that lasts all day.

🌟 Blur EFX™️ Concealer: Brighten, Lift & Perfect

This medium, buildable coverage water-based concealer crème-to-powder concealer is formulated to brighten and lift without directly matching your foundation shade. It targets dark circles, fine lines, and discoloration, supporting foundation repair while leaving the under-eye area refreshed and youthful.

✨ Key Ingredients Call OUTS:
✔ Hyaluronic Acid – Hydrates and plumps, reducing fine lines.
✔ Collagen – Boosts elasticity for a firm, lifted look.
✔ Squalene – Moisturizes and softens without clogging pores.
✔ Mineral Blurring Technology – Smooths skin texture for an airbrushed finish.

🌟 Blur EFX™️ Foundation: Lightweight, Buildable & Skin-Like

This ultra-lightweight, breathable liquid foundation delivers a soft-focus, radiant veil that perfects and smooths skin while feeling like a second skin. With buildable, natural coverage, it enhances your complexion without heaviness—perfect for all-day wear.

Why You’ll Love It:

✔ Skincare-infused for hydration, brightness, and lift.
✔ 14 skin-like shades designed for seamless blending.
✔ Sweat-proof, waterproof, and long-wearing.
✔ Lightweight, breathable formula that perfects without feeling heavy.
✔ Paraben-free, cruelty-free, and vegan-friendly.

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High-Cover Skin-Loving Concealer

Conceal, correct, and highlight with a creamy, crease-free formula powered by skincare tech.

Ethylhexyl Palmitate + Triethylhexanoin
• Emollient-rich base for smooth glide.
• Callout: Comfortable, high-pigment wear without creasing.
• Positioning: “Glide on. Blend out. Stay flawless.”

Hyaluronic Acid (Marketing Add-On)
• Hydration powerhouse.
• Callout: Keeps delicate under-eye skin plump and refreshed.
• Positioning: “Goodbye dryness, hello smooth coverage.”

Squalane 
• Weightless hydration from plants.
• Callout: Conditions and softens the skin barrier.
• Positioning: “Conceal with care.”

Collagen
• Skin-firming support.
• Callout: Promotes bounce and smooth texture.
• Positioning: “Smooth + lifted look in every swipe.”

Silica + Mica (Mineral Blurring Technology)
• Light-reflecting + oil-controlling minerals.
• Callout: Brightens dark circles and smooths skin’s surface.
• Positioning: “Bright-eye energy with no creases, no caking.”

Tocopherol (Vitamin E)
• Nourishes and protects skin.
• Callout: Reinforces skin’s barrier while reducing irritation.
• Positioning: “Coverage that soothes.”