A WORLD OF BEAUTY FOR ALL

IN BOLD, BEAUTIFUL COLOR. BLACK-OWNED BEAUTY WITH A CONSCIENCE.

Mix and Match - 2 for $30

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ABOUT US

At Ashunta Sheriff Beauty, we pride ourselves on providing an exceptional range of highly pigmented, cruelty-free, and vegan beauty products that cater to all skin tones. We understand that beauty comes in diverse shades and undertones, and our mission is to celebrate and enhance the unique beauty of every individual.

Our commitment to being cruelty-free means that none of our products are tested on animals, ensuring that you can indulge in your favorite beauty essentials with a clear conscience. We believe that beauty should never come at the expense of innocent lives, and our dedication to ethical practices sets us apart.

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JOIN US ON OUR JOURNEY TO REDEFINE BEAUTY STANDARDS, ONE CRUELTY-FREE, VEGAN, LONG-WEARING, AND ECO-FRIENDLY PRODUCT AT A TIME.

  • VEGAN

  • HIGH QUALITY

  • CRUELTY-FREE


Let customers speak for us

from 155 reviews
ASB Collection

Love the color and easy to apply, I need the collection to complete my ASB collection

Viola Nicholson
UV VEGAN LINER PENS
Awesome

Love the product!!

Debra Talbert
BEAUTY WATER FIX IT SPRAY
LOVE EVERYTHING

The foundations have been the best Ive used and the black liquid liner is hands down the easiest to use with he deepest black lines.

Hair Love
BlurEFX™ FLAWLESS CONCEALER & FOUNDATION DUO
Can't live without!!!

This product is amazing!!! It is my go to for lips and blush. It's one of those products that is just a staple in my daily routine. I dress up the lip with a topper if I want a little sparkle, but it is perfect either way.

J.D.
THERMAL BLUSH
Blurfix

Blurfix is the bomb. Fits in your bag and saves your life.

Pamela Sharp
BlurEFX™ UNIVERSAL POWDER
Lovely Colors

I love the colors. Great for a bit of fun and an evening out with just the right amount of sparkle.Looking forward to receiving the pallet of eyeshadow without all the glitter for basic everyday coverage.

Turonda Crumpler
UNICORN MULTICHROME GLITTER SHADOW PALETTE
Long wearing lip color

I'm always looking for the lip color to stay where I put it and this one did

Ingrid Baptiste
VEGAN MULTI USE MATTE CRÈME
Defined eye liner

I love a very sharp line when it comes to liquid eyeliners and this did everything it was supposed to do

Ingrid Baptiste
PRECISION LINER PENS
Thermal blush ate up

I was out with my friend Shamika Thomas & Shanae Janara. Girrrl I had heads turning left and right. One girl told me I look flushed in a good way.

Myasia Holbrook
THERMAL BLUSH
Use it don’t go wrong

Creamy and full coverage.I used the whole bottle I’m on my second one.

Okiyanna Thomas
BlurEFX™ FLAWLESS CONCEALER & FOUNDATION DUO
LOVE

This powder is perfect to soften my skin and it keeps my makeup on longer- I love it!

Caterina Vazquez
BlurEFX™ POWDER
amazing colors

love the texture and the color application. Great buy!

Michelle Lam
UNICORN ALL OVER GLOW HIGHLIGHTER
My FAVORITE Powder

This has become my favorite powder! It blurs my pores and keeps me from getting oily. The finish is matte yet really comfortable

C.
BlurEFX™ UNIVERSAL POWDER
Matte Vegan Lipstick

I’m a face and body artist and I love the longevity of this product. It will stay on all day. I love having these in my kit!

Lauren Lunsford
VEGAN MULTI USE MATTE CRÈME
Nice!

I simply needed to RESTOCK on this liner! Like no other! And thats why I ABSOLUTELY LOVE it😍

Ruby Riddle
MagnetiEYES™ LIQUID LINER