Ashunta Sheriff Beauty is more than just a Black-owned makeup brand—we are a purpose-driven movement that champions inclusivity, diversity, and innovation in the beauty industry. As advocates for BIPOC beauty brands, we are committed to reshaping the beauty landscape by creating space for underrepresented voices. Founded by Ashunta Sheriff-Kendricks, an industry leader, master teacher, and two-time Emmy Award nominee, Ashunta Sheriff Beauty provides clean, vegan, paraben-free, and cruelty-free beauty solutions designed to empower everyone, with a special focus on Ageless Beauties—but not limited to them.

Known for her signature glow, Ashunta Sheriff-Kendricks created products that blend professional-grade performance with everyday accessibility. Her passion birthed the Glow Tribe, a diverse community that welcomes makeup novices and industry pros alike. Our award-winning, life-proof, waterproof, and smudge-proof formulations solve real beauty challenges, such as makeup fading due to hormonal changes or long, busy days. Loved by professional makeup artists, celebrities, and beauty enthusiasts, our products deliver bold, versatile results that inspire confidence and self-expression.

At Ashunta Sheriff Beauty, sustainability is at the heart of our mission. With over 50% of our packaging made from recycled materials and an ongoing focus on reducing our environmental footprint, we are dedicated to protecting the planet while creating high-quality beauty products. Beyond innovation, we actively support community-driven initiatives, advocating for the inclusivity and empowerment of BIPOC beauty brands to create meaningful change in the beauty industry.

When you choose Ashunta Sheriff Beauty, you’re choosing more than a makeup brand—you’re joining a movement that celebrates beauty in all its forms. Our collection is designed to redefine the beauty experience with high-performance, clean, and sustainable products that cater to multi-demographics. Join the Glow Tribe today and discover why our brand is trusted worldwide. Together, we’re building a future where beauty is truly inclusive, innovative, and limitless.