About Us

Welcome to Ashunta Sheriff Beauty — where clean beauty meets bold creativity.

Founded by two-time Emmy-nominated celebrity makeup artist Ashunta Sheriff-Kendricks, Ashunta Sheriff Beauty was born from a passion to create skin-conscious, vegan, and cruelty-free beauty products that celebrate ageless beauties everywhere. With over 25 years of experience working with A-list talent like Taraji P. Henson, Zendaya, and Alicia Keys, Ashunta understands firsthand what it takes to create makeup that performs under any condition — from the red carpet to real life.

At Ashunta Sheriff Beauty, we believe beauty has no expiration date. Our products are thoughtfully formulated for everyone — especially those over 40 who still want to have fun, play with color, and enjoy life-proof, high-performance makeup.

Whether you're 18 or 80, our mission is to empower you with clean beauty essentials that hydrate, protect, and enhance your natural glow without compromise.

Experience Ashunta

What Makes Us Different

Clean, vegan, cruelty-free formulations infused with skin-loving ingredients. Bold, waterproof, sweat-resistant color designed for real life and real skin changes. Designed with ageless beauties in mind — long-wear solutions for hormonal shifts and maturing skin.

A True Artist-led Brand: Products created by a makeup artist, not a corporation. Deep commitment to sustainability, inclusivity, and innovation.

Join the ASB Glow Tribe

Welcome to the ASB Glow Tribe — where your glow has no limits. Ashunta Sheriff Beauty isn't just about looking beautiful — it's about feeling powerful, radiant, and seen. When you shop ASB, you’re not just buying beauty products — you’re joining a movement where everyone's glow is celebrated.

Our Philosophy

We are committed to being an inclusive beauty brand that uplifts all skin tones, celebrates all ages, and redefines what it means to be beautiful at every stage of life. Sustainability and consciousness are woven into everything we do — from using eco-friendly paper packaging for nearly 50% of our products to partnering with low-waste manufacturing facilities that prioritize both people and the planet.