WHY CHOOSE US?

Ashunta Sheriff Beauty is where innovation meets inclusivity, wrapped up in a vibe of sheer positivity and empowerment. We're not just creating beauty products; we're crafting a movement.

Each product from our Black-owned, Black-founded line is a love letter to those who dare to express themselves, to stand out and to embrace their unique beauty. With a foundation built on clean, vegan, cruelty-free principles, our brand is for everyone – celebrating all shades, identities and spirits. We're breaking barriers and building bridges, ensuring that beauty is not just seen but felt – from the soul outward.

Join us on this vibrant journey, where each swipe, dab and stroke brings us closer to a world where beauty knows no bounds.

Welcome to Ashunta Sheriff Beauty, where your beauty, your rules and your empowerment take center stage.