Cosmopolitan's Beauty editor-at-large, Julee Wilson, on the question everyone should be asking of their makeup brands.

"A Black-owned brand priding itself on being at the forefront of innovation and inclusivity. As the brand explains, “embracing diversity, wellness, and empowerment, we set new standards in the beauty industry, celebrating the unique beauty of every individual with pride in our heritage.”

But he didn't stop there. To get that supernaturally sparkly look, he topped it off with Ashunta Sheriff Unicorn Multichrome Glitter Shadow. “With a small brush, I lightly dusted the glitter on top,” he tells Allure, noting that he focused on her collarbones and the front of her arms."

"This translucent pick comes in one shade that, according to Sotomayor, is a universal match. “It’s meant for all skin tones, leaving your complexion looking healthy and natural,” he says.  The formula offers both oil control and blurs imperfections as well, all while increasing the staying power of your makeup in the process."

Celebrity makeup artist Ashunta Sheriff-Kendricks joins Hoda & Jenna to demonstrate how to achieve fluffy brows, minimalist makeup and new Hollywood glam — with looks inspired by Jodie Foster, Margot Robbie, Lily Gladstone and more!

"Lupita Nyong’o brought glitz and glamour to the step-and-repeat, complementing her shimmering Armani Privé gown with a sparkly beauty look achieved using Ashunta Sheriff Beauty Unicorn Multichrome Glitter Shadow Palettes ($45), as her makeup artist Nick Barose told Allure."

Cosmopolitan Beauty editor-at-large Julee Wilson joins TODAY to share six beauty products that are trending in 2024, including our colored mascara.

"We can’t let eyeshadow have all the fun," says Wilson. Experiment with colored mascara this year, especially this pick from Ashunta Sheriff Beauty.