THE LOVE

Check out all the love we've been getting! Let's dive into what folks are raving about!

  • WE'RE ALREADY FLY. CAN YOU MAKE US FLYER?

    Cosmopolitan's Beauty editor-at-large, Julee Wilson, on the question everyone should be asking of their makeup brands.

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  • THE BEST INDIE BEAUTY BRANDS WE MET AT THIS YEAR'S INDIE 360 PAVILION

    "A Black-owned brand priding itself on being at the forefront of innovation and inclusivity. As the brand explains, “embracing diversity, wellness, and empowerment, we set new standards in the beauty industry, celebrating the unique beauty of every individual with pride in our heritage.”

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  • HERE'S HOW LUPITA NYONG'O GOT HER Y2K BODY SHIMMER AT THE 2024 OSCARS

    But he didn't stop there. To get that supernaturally sparkly look, he topped it off with Ashunta Sheriff Unicorn Multichrome Glitter Shadow. “With a small brush, I lightly dusted the glitter on top,” he tells Allure, noting that he focused on her collarbones and the front of her arms."

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  • 8 SETTING POWDERS FOR MATURE SKIN THAT ARE THE PERFECT FINAL STEP IN YOUR MAKEUP ROUTINE

    "This translucent pick comes in one shade that, according to Sotomayor, is a universal match. “It’s meant for all skin tones, leaving your complexion looking healthy and natural,” he says.  The formula offers both oil control and blurs imperfections as well, all while increasing the staying power of your makeup in the process."

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  • TRY THESE 3 OSCAR-WORTHY MAKEUP TRENDS TO UPGRADE YOUR LOOK

    Celebrity makeup artist Ashunta Sheriff-Kendricks joins Hoda & Jenna to demonstrate how to achieve fluffy brows, minimalist makeup and new Hollywood glam — with looks inspired by Jodie Foster, Margot Robbie, Lily Gladstone and more!

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  • THE BEST OSCARS 2024 RED CARPET BEAUTY LOOKS: EMMA STONE, CAREY MULLIGAN AND MORE

    "Lupita Nyong’o brought glitz and glamour to the step-and-repeat, complementing her shimmering Armani Privé gown with a sparkly beauty look achieved using Ashunta Sheriff Beauty Unicorn Multichrome Glitter Shadow Palettes ($45), as her makeup artist Nick Barose told Allure."

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  • HOT BEAUTY TRENDS IN 2024 FROM HEAD TO TOE

    Cosmopolitan Beauty editor-at-large Julee Wilson joins TODAY to share six beauty products that are trending in 2024, including our colored mascara.

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  • AN EXPERT SHARES 5 BEAUTY TRENDS TO LOOK OUT FOR IN 2024 - PLUS 27 TIKTOK-LOVED PRODUCTS TO SHOP NOW

    "We can’t let eyeshadow have all the fun," says Wilson. Experiment with colored mascara this year, especially this pick from Ashunta Sheriff Beauty.

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  • EMMA WATSON’S CARRY-ON BAG IS FILLED WITH ITEMS BOTH PRACTICAL AND POETIC

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  • CBS DEALS: LUXURIOUS AND AFFORDABLE BEAUTY PRODUCTS FROM CELEBRITY MAKEUP ARTIST, ASHUNTA SHERIFF

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  • GOOD DAY NEW YORK CELEBRATES #HIPHOP50 WITH CELEBRITY MAKEUP ARTIST, ASHUNTA SHERIFF

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  • 15 BEST BLACK-OWNED BEAUTY GIFTS OF 2023

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  • CELEBRITY MAKEUP ARTIST ASHUNTA SHERIFF LAUNCHES MAKEUP LINE

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  • 9 COLOR COSMETICS BRANDS THAT TURNED UP THE PACKAGING VOLUME

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  • THESE ARE THE SECRETS TO APPLYING MATTE LIPSTICK LIKE A PRO

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  • VEGAN LIPSTICK DAY TREATS: NEW, COMFORTABLE & BOLD LIPSTICKS IN ALL FINISHES AND COLORS

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  • PARTY MAKEUP CAN BE INTIMIDATING - SO WE ASKED PRO MUAS FOR THEIR BEST TIPS

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  • LIFE, LASHES, AND LIGHTING WITH MAKEUP ARTIST ASHUNTA SHERIFF

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  • EVERYTHING I USE TO KEEP COOL DURING HOT FLASHES

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  • THE 30 BEST HOST AND HOSTESS GIFTS OF 2022

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  • HOLIDAY’S HOTTEST GIFT GUIDE 2022

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  • ASHUNTA SHERIFF BEAUTY, ALLURE STORE TAKEOVER EVENT

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  • ASHUNTA SHERIFF UNVEILS EPONYMOUS MAKEUP LINE, ASHUNTA SHERIFF BEAUTY

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  • SEPTEMBER'S BEST NEW MAKEUP LAUNCHES WILL HELP YOU ACHIEVE FALL'S BIGGEST TRENDS

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  • BLACK MAKEUP ARTISTS TALK ABOUT THEIR CAREERS

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  • FALL MAKEUP TIPS FOR YOUR NEXT VIDEO CALL

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  • HOW TARAJI P. HENSON CHANNELED DIANA ROSS

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  • BLACK MAKEUP ARTISTS HAVE CREATED SOME OF YOUR FAVORITE CELEB RED CARPET LOOKSREAD

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  • OUR TOP 8 BLACK CELEBRITY MAKEUP ARTISTS

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  • HERE'S HOW ASHUNTA SHERIFF HANDLES RED CARPET SEASON

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  • 2022 BEAUTY GAME-CHANGERS AWARD WINNERS

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  • TARAJI P. HENSON'S EMMYS GETTING-GLAM ROUTINE!

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  • 15 BEST BRONZERS THAT LOOK ABSOLUTELY STUNNING ON DARK SKIN

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