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The Best Foundation Techniques for Mature Skin

Welcome to the latest installment of The Ageless Edit. If you’ve noticed that the makeup techniques you perfected in your twenties just aren’t hitting the same way anymore, you are not alone. As ...
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How to Create Lifted Eyes Without Surgery

Forget the appointment with the plastic surgeon for a moment. While the beauty world is currently buzzing about CO2 laser resurfacing, thread lifts, and dermal fillers to combat the natural shift...
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7 Makeup Mistakes Women Over 40 Make (And How to Avoid Them)

Welcome to The Ageless Edit. If you’ve reached that glorious milestone of 40 and beyond, you’ve likely noticed that your skin is telling a different story than it did in your twenties. Maybe it’s...
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The 5 Minute Glow Routine Every Busy Woman Needs

Let’s be honest for a second. We’ve all seen those "effortless" beauty tutorials that somehow involve seventeen different brushes, three layers of contour, and a solid forty-five minutes of your ...
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The Celebrity Skin Prep Routine That Makes Makeup Last All Day

Have you ever wondered why a celebrity looks absolutely flawless under the harsh 4K cameras of the Oscars or the red carpet, while your foundation seems to check out by 2:00 PM? It is easy to ass...
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Why Your Makeup Stops Working After 40 (And How to Fix It)

If your foundation suddenly looks cakey or disappears by lunchtime, it is not your imagination. You might be using the same holy-grail products you’ve loved for a decade, but lately, they just ar...
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The Confidence Glow: Beauty Is Energy After 40

The most beautiful women in the world are not chasing youth. They are owning their power. If you’ve been following my journey or have seen my work on red carpets from the Oscars to the Grammys, ...
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The New Rules of Makeup for Women Over 40: Redefining Ageless Beauty

Forget everything you were taught about makeup in your twenties. Seriously, let it go. Back then, the goal was often about transformation or following the latest high-intensity trend. But as we m...
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Electric Energy: Stepping into the Statement Beauty Era

Look, we've spent the last couple weeks talking about the PIONEERS who built this industry from the ground up. The ones who said "if nobody's making products for us, we'll make them ourselves." T...
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The Face of the Future: How Donyale Luna Redefined Glamour

Let's talk about the woman who walked so Naomi, Iman, and Tyra could RUN. Before there was diversity in fashion, before there were think pieces about representation on runways, there was DONYALE ...
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The Blueprints of Beauty: Celebrating the OGs of Glam

Let's talk about building empires from scratch, literally from kitchen tables and backyard sheds. Before there were billion-dollar beauty conglomerates, before influencer marketing and viral TikT...
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The Longevity Glow: Why Your Makeup Should Be Doing the Heavy Lifting

Let's talk about the word we're all pretending we never used: anti-aging. In 2026, that phrase feels as outdated as contouring with actual brown stripes or thinking highlighter only belongs on c...
Exclusively on People! Ashunta shares beauty secrets.

Exclusively on People! Ashunta shares beauty secrets.

Actress Taraji P. Henson's Makeup Artist Shares Beauty Routine Exclusively on People!
Top Black Makeup Artist In The World

Top Black Makeup Artist In The World

Our Top 8 Black Celebrity Makeup Artists
Black News Wire

Black News Wire

Black Makeup Artists Have Created Some of Your Favorite Celeb Red Carpet Looks — Read  
Award Winning Diamond Sponge!

Award Winning Diamond Sponge!

Black Makeup Artists Have Created Some of Your Favorite Celeb Red Carpet Looks Read
Holiday Gifts That Are Unique!

Holiday Gifts That Are Unique!

HOLIDAY’S HOTTEST GIFT GUIDE 2022
Travel & Leisure Best 30 Gifts!

Travel & Leisure Best 30 Gifts!

THE 30 BEST HOST AND HOSTESS GIFTS OF 2022Use this section to explain a set of product features, to link to a series of pages, or to answer common questions.
GOOD DAY NEW YORK CELEBRATES #HIPHOP50 WITH CELEBRITY MAKEUP ARTIST, ASHUNTA SHERIFFExample title

GOOD DAY NEW YORK CELEBRATES #HIPHOP50 WITH CELEBRITY MAKEUP ARTIST, ASHUNTA SHERIFFExample title

Use this section to explain a set of product features, to link to a series of pages, or to answer common questions.
CBS DEALS: LUXURIOUS AND AFFORDABLE BEAUTY PRODUCTS FROM CELEBRITY MAKEUP ARTIST, ASHUNTA SHERIFF

CBS DEALS: LUXURIOUS AND AFFORDABLE BEAUTY PRODUCTS FROM CELEBRITY MAKEUP ARTIST, ASHUNTA SHERIFF

Use this section to explain a set of product features, to link to a series of pages, or to answer common questions.
Vogue What's In My Bag With Actress Emma Watson

Vogue What's In My Bag With Actress Emma Watson

EMMA WATSON’S CARRY-ON BAG IS FILLED WITH ITEMS BOTH PRACTICAL AND POETIC
AN EXPERT SHARES 5 BEAUTY TRENDS TO LOOK OUT FOR IN 2024 - PLUS 27 TIKTOK-LOVED PRODUCTS TO SHOP NOW

AN EXPERT SHARES 5 BEAUTY TRENDS TO LOOK OUT FOR IN 2024 - PLUS 27 TIKTOK-LOVED PRODUCTS TO SHOP NOW

We can’t let eyeshadow have all the fun," says Wilson. Experiment with colored mascara this year, especially this pick from Ashunta Sheriff Beauty.
TRY THESE 3 OSCAR-WORTHY MAKEUP TRENDS TO UPGRADE YOUR LOOK

TRY THESE 3 OSCAR-WORTHY MAKEUP TRENDS TO UPGRADE YOUR LOOK

Celebrity makeup artist Ashunta Sheriff-Kendricks joins Hoda & Jenna to demonstrate how to achieve fluffy brows, minimalist makeup and new Hollywood glam — with looks inspired by Jodie Foster, ...
8 SETTING POWDERS FOR MATURE SKIN THAT ARE THE PERFECT FINAL STEP IN YOUR MAKEUP ROUTINE

8 SETTING POWDERS FOR MATURE SKIN THAT ARE THE PERFECT FINAL STEP IN YOUR MAKEUP ROUTINE

"This translucent pick comes in one shade that, according to Sotomayor, is a universal match. “It’s meant for all skin tones, leaving your complexion looking healthy and natural,” he says.  The for...
HERE'S HOW LUPITA NYONG'O GOT HER Y2K BODY SHIMMER AT THE 2024 OSCARS

HERE'S HOW LUPITA NYONG'O GOT HER Y2K BODY SHIMMER AT THE 2024 OSCARS

But he didn't stop there. To get that supernaturally sparkly look, he topped it off with Ashunta Sheriff Unicorn Multichrome Glitter Shadow. “With a small brush, I lightly dusted the glitter on top...
The Makeup Show Chicago 2024

The Makeup Show Chicago 2024

Makeup Show Chicago 2024: Master Class Recap The energy at my master class during Makeup Show Chicago 2024 was electric! The room was packed with vibrant, passionate artists eager to learn, grow, a...
THE BEST INDIE BEAUTY BRANDS WE MET AT THIS YEAR'S INDIE 360 PAVILION

THE BEST INDIE BEAUTY BRANDS WE MET AT THIS YEAR'S INDIE 360 PAVILION

"A Black-owned brand priding itself on being at the forefront of innovation and inclusivity. As the brand explains, “embracing diversity, wellness, and empowerment, we set new standards in the beau...